Studio Velo Bike Shop Opens Downtown

Studio Velo, the Tam Valley bike shop that started 8 years ago as a mobile bike shop based out of co-owner Scott Penzarella’s car, is opening in its new location Tuesday in downtown Mill Valley, taking over the space vacated in August by York Cleaners.

“We’re really excited,” Penzarella said. “There’s no question that the ambiance and flavor of being downtown near the Depot Plaza excites us to have our business there. We are a very community-oriented shop. This is a perfect extension of what we want for our business.”

The move gives Studio Velo an extra 700 square feet (2,500 total) over its old space at 247 Shoreline Hwy., as well as proximity to the starting and finishing points for loads of weekend rides.

“Being downtown gives us a much better launching point for our rides and all the events we do,” Penzarella said.

Though Penzarella said he is thrilled with the move, it wasn’t entirely by choice, as property owner Raja El-Qare was looking to bring a new tenant into the space.

Penzarella and partners Colin Beardsley and Chris Reed opened Studio Velo in Tam Junction five years ago and was located in the same shopping center for the two years earlier under the name BikeRx, which was the mobile bike repair business Penzarella launched out of his car one year beore opening a physical location.

In 2010, Studio Velo expanded into the adjacent space in Tam Junction to open a women’s shop.

Penzarella said his team is excited to create an even better shopping experience for cyclists of both genders, particularly in a 2,500-square-foot space with a dedicated parking lot.

“We’re really gung ho,” he said.

The 411: Studio Velo is located at 31 Miller Ave. in downtown Mill Valley.

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