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Golden Gate Bridge Board Set to Back Toll Plaza Speed Limit Hike to 25 MPH

Drivers will soon no longer have to stop when going through the toll plaza, and the speed limit will increase from an advised 5 mph to 25 mph to speed up traffic and reduce congestion, district officials said.

When the Golden Gate Bridge switches to all-electronic tolling next Wednesday, March 27, drivers will all be able to cruise through the toll plaza at 25 mph.

Since cash will no longer be accepted in the toll lanes and no one will be required to stop, the board of the Golden Gate Bridge Highway and Transportation District are set to approve on Friday morning an increase of the current speed limit of 15 mph– although the posted signs ‘advise’ motorists to go 5 mph. The change is meant to reduce congestion and speed up traffic on the bridge, Public Affairs Director Mary Currie said.

District officials received no comments about the increase during a public hearing on Thursday, but one board member was a bit concerned.

“Twenty-five just seems fast through the toll plaza,” said Barbara Pahre of Napa. “I guess people will slow down because it’s narrow?”

Indeed, that’s the idea. The district hired traffic-engineering consultant Whitlock & Weinberger Transportation, which determined that with the nine-to-11-foot-wide lanes and surrounding support poles and structures, drivers tend to slow down anyway, and 25 miles per hour is considered a “maximum safe speed” through the toll plaza. Other toll bridges in the Bay Area also have a posted speed limit of 25 mph.

All lanes will take FasTrak, and will be restriped so that lanes (left to right) 1, 2, and 3; 4, 5, and 6; and 7 and 8 will be paired together and then each cluster will merge into a single lane 400 feet beyond the plaza. The district also plans to add a carpool lane in toll lane 2. That carpool lane will be only for going through the toll plaza, not for driving over the bridge. 

Drivers will have four options for paying the their toll: FasTrak, a license plate account, a one-time payment of an invoice, which are all further explained here. Ten pilot electronic kiosks for cash paying customers have already been rolled out in Marin and San Francisco, and officials plan to have a total of 150 up and running by March 27.

“We’re six days away from one of the most visible changes for the travelling public on the Golden Gate Bridge,” Currie said.

So now, it’s a matter of getting the word out.  

Workers are currently erecting a 27-foot sign above the toll booths that will read “Do Not Stop, Automatic Tolling.” They’ve installed electronic signs north of the bridge warning drivers of the change, have reached out to a number of media organizations, and have posted the news in 11 different languages on the Golden Gate Bridge district website. Drivers will soon be able dial **GGB to receive a text message with a web link to information about the update. 

When the all-electronic tolling goes into effect on Wednesday, Currie anticipates a relatively smooth morning since 86 percent of commuters use FasTrak. But by mid-day “we may expect to see some challenges,” she said. Staff will be on hand to wave people through the lanes, and there will also be a pull-off station where drivers can stop to get more information.

Signs will remain up, and staff will be on hand to help motorist for as long as they’re needed.

“I think,” Currie said, “what we’re going to be facing is an ongoing challenge to reach the entire world that might be traveling over the Golden Gate Bridge.” 

Trent Anderson March 22, 2013 at 10:42 am
Why bother changing it...whenever I go through there with my Fastrak, I slow down but others behind me honk, and others on either side fly through there at like 45. Then, when they get to the tunnel, it is supposed to be 35, but everyone else is going 50-60.
Trent Anderson March 22, 2013 at 12:28 pm
I already did
A March 22, 2013 at 01:16 pm
That orange pay by cash machine that she's pointing at? It costs an almost 2 dollar transaction fee per use. I don't remember seeing that in any of their roll out literature. I just tried to use one the other day and walked away without using it once I saw that fee.
A March 22, 2013 at 01:24 pm
If people speed up now to go through the Fastrak "zapper", then you'll want to check your statements carefully. I've been charged extra for a multi-axle vehicle before because the person behind me was following too closely and the computer thought we were one big vehicle.
Annie March 22, 2013 at 01:28 pm
Allowed speeds of 25mph (5 x's the current 5mph) through the narrow toll plaza gates is too fast! This means 35mph, just as the current 5 is usually 10-15mph. I predict accidents. More importantly, have you really studied this plan?? We have fastrak, so no worries. I predict chaos and slow downs at the toll plaza with the confusion. First, this a real problem for rental cars, whose agencies are guaranteed to NOT take the time to discuss this. Colorado finally put a chip on the license plates of their rentals and the toll went on the clients bill. What about the out of staters and tourists from abroad, who won't know about this in the first place or have a computer with to open a license plate account or don't know their way around to locate the current 5 cash payment locations each in Marin and SF? Seriously, when you're planning a vacation to SF, do you intend to google traveling across the GG Bridge? Even in stater drivers...valley, Tahoe, Eureka, etc. I doubt they will even have such articles in their local papers. How about the day workers with no computer or credit card? Revenue will be lost by drivers innocently passing through from not knowing what to do. Then comes the cost of tracking the plate down for payment. Someone has to do the research and mail the request for payment. It seems ill conceived to not have a couple of booths available for cash payment. Actually, a little of the SF spirit of the City and its toll takers has been taken away also.
C Chang March 22, 2013 at 02:11 pm
Why advertise the increase in speed limits. People aren't reading the post signs now. Just encourage them to go faster throught the narrow booths and throught the tunnel.
Golden Gate Bridge Public Affairs March 22, 2013 at 02:41 pm
Hi, A: We're interested in learning more your about what transaction you were trying to do at our kiosk and where this happened. The only added fee at the kiosks is for $1.95 when you replenish your FasTrak Account. Can you e-mail us at bridgecomments@goldengate.org with where, when and what happened exactly? Thanks!
- Ryan W., Social Media Consultant for GGBHTD
Golden Gate Bridge Public Affairs March 22, 2013 at 02:54 pm
Hi, Annie: You bring up some great question. Our website (www.goldengate.org/tolls) has tons of information that address many of your concerns, including rental cars, toll tips for tourists, and our unbanked customers. Let us know if you have any further questions. Thanks!
- Ryan W., Social Media Consultant for GGBHTD
Elvis March 22, 2013 at 03:07 pm
good post Annie, I agree/predict that there will probably be a lot of uncollected fees, and the collection process itself will be more expensive than having a toll booth collector taking cash at the booth. good luck bridge district. Not having a car myself, I am not really affected by this, but I wish those booth workers didn;t have to lose their jobs.
Annie March 22, 2013 at 04:28 pm
Hi Ryan of GGBHTD, Good site, but still clearly see the issues. I still believe an out of state tourist, much less a tourist from a foreign country, will not have heard about this in their local publications. The site states to ask the rental agent for specifics about how they assess tolls for the GG Bridge. Again, that's assuming they even know about it, to make that inquiry. And it states that not all agencies will have a toll program anyway, but you can go locate one of the 5 cash payment locations in SF! It then states that the plate will be recorded and if not paid within 48 hrs, a Toll Invoice will be mailed to the registered owner of the vehicle for the amount of the toll. Again, a person to process and the cost of paperwork going through the mail, etc. Of course the tourist won't even be at home to receive this notice, as they are still on vacation! Doesn't seem friendly and not very efficient. Seems it would have been easier just to collect the toll at the time of crossing. I believe it won't be possible to collect from someone who has already returned to Europe, for example. We talk about rental cars, but what about all of the cars owned from out of the Bay Area or other states who don't have a clue. Tourist season is about to begin. What a nightmare, but thank you for listening Ryan.
Dave Robertson March 22, 2013 at 04:46 pm
Well Dave here predicts that the 1% of people who haven't a clue as to this new system (and never will figure it out) will create such a stop and go havoc, that there will never be smooth flowing traffic through there again.
Dave here predicts that there will be limited (possibly 2) toll takers reinstated just to remove the chaos. Now I live in Marin and am still a bit confused to all of this. Can you imagine the Smith family from Iowa driving down the coast and encountering this? People are going to stop, get out of their cars, try to ask questions to the non-existent toll takers. Sorry, but this is not a very intelligent way to deal with the problem. How about opening up 2 lanes with toll takers that charge 2 or 3$ over the going rate? That would pay for the toll takers and avoid lots of the automation. Not everyone who travels over the GG bridge will know or remember to by a pass in advance!
Sierra Salin March 22, 2013 at 05:55 pm
It must be time to raise the tolls to keep paying for a bridge which was paid off long ago. It IS a cash cow. A "golden" one. You can bet, "convenience" fees are coming. Welcome to Homeland Insecurity and the land of Corporatocracy where money is ALL that matters.
Golden Gate Bridge Public Affairs March 22, 2013 at 06:03 pm
Hi, Annie: Thanks for your reply. According to SF Travel, 45% of tourist research where they are going online. To reach the other 55%, we're in the middle of an outreach campaign to educate tourists as well as rental car companies about our switch to all electronic tolling. Since most foreign tourists rent cars to cross the Golden Gate, the reservation agent will hand out our all electronic tolling pamphlet and explain their tolling program as well as ways to opt-out. We also have these series of toll tips for visitors on our website: http://goldengate.org/tolls/tolltipsforvisitors.php.
Golden Gate Bridge Public Affairs March 22, 2013 at 06:12 pm
Hi, Dave: We won't be maintaining two tolling system after our March 27th switch to all electronic tolling. Drivers also don't need necessarily pay in advance. They can make set up a FasTrak Account or a License Plate Account, make a One-Time Payment within 48 hours, or pay a Toll Invoice within 21 days after being generated. Learn more about our conversion to our new tolling system on our website: www.goldengate.org/tolls.
Golden Gate Bridge Public Affairs March 22, 2013 at 06:39 pm
"Convenience fees" is a term that rental car agencies use for the additional charges they add onto a their rental agreement. There are ways for renters to opt-out of a rental car company's tolling program. Learn more about rental car companies and our tolling program here: http://goldengate.org/tolls/rentalvehicles.php.
Golden Gate Bridge Public Affairs March 22, 2013 at 06:40 pm
Hi, Sierra: We've chatted with you before on other Patch.com articles. The tolls actually subsidize the maintenance of the Golden Gate Bridge as well as contribute to maintaining our bus and ferry system. On November 10, 1969, the California State Legislature passed Assembly Bill 584 authorizing the District to develop a transportation facility plan for implementing a mass transportation program in the Golden Gate Corridor to help alleviate traffic on the Bridge itself.
"Convenience fees" is a term that rental car agencies use for the additional charges they add onto a their rental agreement. Learn more about rental car companies and our tolling program here: http://goldengate.org/tolls/rentalvehicles.php.
Bob Ratto March 22, 2013 at 09:36 pm
Will the Fastrak toll be $6 on Thursday, or are you going to wait a while?
Kevin Moore March 22, 2013 at 10:47 pm
Can the GGB get the toll booth webcam up and running via the internet?
I have a feeling it is going to be interesting to watch on March 27th.
Joe March 24, 2013 at 01:24 pm
I know the carpool lane will be lane #2, which I assumed was the second from the right. From this article, am I now to figure that it is actually the second from the left?
Bill Turner March 24, 2013 at 02:37 pm
CHP numbers lanes from the left, so I would guess #2 is in fact second from left.
Bill Turner March 24, 2013 at 02:44 pm
This is an absolute GIFT to the rental car companies to tack on more fees completely out of line with their costs. Most appear to be about $3 per day for the privilege of enrolling, whether a toll is ever collected or not. High fives all around!
Golden Gate Bridge Public Affairs March 26, 2013 at 01:29 pm
Hi, Bob: No, the FasTrak discounted toll will remain $5 for a 2-axle vehicle.
Golden Gate Bridge Public Affairs March 26, 2013 at 01:33 pm
Hi, Kevin: We do have a webcam on our District website (www.goldengate.org), but it doesn't stream in real-time. 86% of our commute times use FasTrak so we're predicting things will run relatively smoothly. We're anticipating a few hiccups as people get used to the new system, but we're stressing DO NOT STOP at the Toll Plaza to our drivers.
Golden Gate Bridge Public Affairs March 26, 2013 at 01:41 pm
Hi, Rico: Thanks for your question. Since you cross the Bridge infrequently (less than once per year) and it sounds like you won't be home in time to pay a Toll Invoice within 21 days after being generated, we suggest you open up a License Plate Account or make a One-Time Payment. More on these options here: http://goldengate.org/tolls/tollpaymentoptions.php#paybyplate. If you cross other Bay Area bridges more than once per year, you may want to look into getting a FasTrak Account: http://goldengate.org/tolls/tollpaymentoptions.php#fastrak.

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Andrea June 14, 2013 at 01:24 pm
Rico - I called the MV planning department first if was "they" who told me to call theRead More County. It was kind of a "pass the buck" can't believe that the MV planning/building department doesn't know who owns that driveway
C Chang June 14, 2013 at 09:37 pm
Thank you Andrea and Rico for you concern and comments. Think it's time to take it to Whole FoodsRead More (major tenant) and get them behind effort to correct this roadway which brings them patrons.
Andrea June 19, 2013 at 10:36 am
Great idean C Chang - even though they don't own the driveway - to your point "it brings themRead More patrons" - I will see if i can get a contact at WF to step up - unless you and/or Rico have one
Carrie Brandes June 11, 2013 at 10:55 am
Hi Rachelle, I am in need of a child's ticket! Love to purchase from you. thanks!
Rachelle Sarosi June 12, 2013 at 07:00 am
Hi Carrie! Great they are suppose to be arriving today by mail so once I have it in my hand we canRead More meet up. I live close to downtown
Rachelle Sarosi June 14, 2013 at 07:17 am
Hi Carrie Ihave received my wristband would you like to meet up this weekend?
Yet another Anon June 15, 2013 at 10:00 pm
Where is this new burger joint going to be located?
Cate Lecuyer (Editor) June 17, 2013 at 05:05 pm
It's in the former Cafe Oggi location next to the East Blithedale Whole Foods.
Cosmo June 9, 2013 at 11:16 pm
They have regular pick up games @ the court on Caledonia. Below theSausalito library.
Drew Himmelstein (Editor) June 11, 2013 at 02:46 pm
Thanks for the info, Cosmo!