City Kicks Off RSVP Parking Sticker Sales for 2012-2013

City officials hope the popular parking permit program continues to encourage downtown shopping and ease the meter-feeding burden on 94941 residents. Mill Valley Market rolls out an incentive to spur sticker sales.


Two years after a , the city of Mill Valley is rolling into its third year of the Resident Shopper Vehicle Permit (RSVP) program, which allows residents to pay an annual fee for a sticker with which they can park at any meter for two hours for free. The program, which originated with the city's now-defunct Business Advisory Board in early 2010, aims to encourage residents to shop downtown by allowing them to avoid fishing around their car for elusive quarters to feed the meters. The permits have also generated some additional revenue for the city, with approximately 3,000 stickers sold last year.

Residents of the 94941 area code pay $40 annually for free access to any metered parking spot for two hours. The RSVP sticker allows residents to park at any of the city’s 400 meters seven days a week for free. The program is also open to residents of Belvedere, Corte Madera, Sausalito and Tiburon. Those residents pay $60 per permit.

RSVP stickers valid from August 1, 2012 to July 31, 2013 are available for purchase during the month of July through the City of Mill Valley’s website. Those residents who wish to purchase more than two permits must submit a RSVP application at the Mill Valley Police Department, 1 Hamilton Drive, along with a copy of each vehicle's DMV registration. 

has been a driving force in the promotion of the RSVP program. During the program’s first year, the market bought more than 200 stickers for residents. The market paid $30 of the $40 cost of more than 350 permits over the past year. This year, the offer remains the same: Mill Valley Market will cover $30 of the permit cost for any resident who spends over $350 at the market during the month of July. Residents then buy the permit from the city, bring the permit receipt to the market and the store will extend $30 toward your next purchase.

For more info on the RSVP program and to buy the stickers, go to the city of Mill Valley's website.


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