City Makes RSVP Sticker Push

As first generation of popular parking permits expire Sunday, officials hope 94941 residents and eligible non-residents pony up for RSVP 2.0.

You know that sick feeling you get when you arrive at your car just minutes after the parking meter expired and see a ticket on your windshield?

Buying a $30 sticker to let you park at a meter for free all year and then getting a ticket because your sticker expired – that might be worse.

The City of Mill Valley’s Resident Shopper Vehicle Permit (RSVP) program, which allows 94941 residents to park for free at a metered space as a way to promote downtown businesses, ends its inaugural year on Sunday, with all RSVP stickers set to expire July 31.

Hoping to seize the opportunity, is making its sales pitch to residents of the 94941 zip code – as well as those living in Sausalito, Tiburon, Belvedere and Corte Madera, as the this year to residents of Southern Marin.

Nearly 1,000 stickers have been sold since they went on sale last month, according to Mill Valley Police Lt. Ken Dunkel.

The city will be selling the permits – they’re $40 this year – downtown outside the at 85 Throckmorton Ave. Saturday from 10 a.m. to 1 p.m., and again next Wednesday, Aug. 3, from 12 p.m. to 2 p.m.

The stickers can also be purchased through the city’s website and at the Public Safety Building during business hours.

The permits cost $40 each for the first two vehicles, $60 each for a third or fourth permit for 94941 residents. For residents of zip codes 94965, 94920 and 94925, all permits are $60. The city accepts check or cash.

Also ending Sunday is a promotion for the RSVP stickers. Through July 31, anyone who spends $350 or more at the market in the month of July gets a $30 discount on the RSVP sticker from the market. Participants can bring their market and RSVP receipts to the Mill Valley Market and get a $30 discount on their next purchase.

Harold Clements July 31, 2011 at 01:13 AM
One has to wonder about this parking problem. It seems that the City is just fine allowing free parking during the Christmas Season, yet the rest of the year parking requires quite a policing staff. I see at least one full time meter maid and I see several other people involved with parking. How many jobs does parking enforcement create? How much revenue is generated? With the unbelievable pension system, how many full time pensioners will we have due to parking concerns? But I guess if we can pay $39 million to rehab Edna Maguire then who cares about costs? How's that old 401k doing? Thank you, Harold Clements
denise carletta August 03, 2011 at 02:26 PM
Could'nt agree with you more. Thanks, Harold.
Harold Clements August 04, 2011 at 02:34 AM
Thanks, wish something could be done...


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