If you haven't seen celebrity chef Tyler Florence around town this week, just turn on your TV – you're likely to spot the Mill Valley resident.
Florence is making the rounds of morning and late night TV shows this week to hawk his latest book, Tyler Florence Fresh, which takes an ingredient-driven approach to cooking. Foodie website Eater held a contest earlier this year to get Photoshop users to tweak the book's cover, to oft-humorous results.
Florence spent Tuesday appearing on The View, for which he made butternut squash and black truffle spaghetti and posted a pic of fellow guest Richard Lewis. Florence also pre-taped a segment Tuesday for ABC's Good Morning America in which he made a recipe of creamed spinach, grilled lemon and garlic. The segment will run in the 8 a.m. hour of Wednesday's episode of the show.
On Wednesday, Florence heads to 30 Rock to appear on Late Night with Jimmy Fallon, alongside fellow guests Lewis (again) and comedian Tracey Morgan. The show airs at 12:30 a.m. Thursday on NBC.
Florence will be signing copies of Tyler Florence Fresh at his downtown retail shop at 6 p.m. Dec. 11.