.

Super Duper Burger Opens on Miller Ave.

San Francisco restaurant mogul Adriano Paganini's Mill Valley location makes its debut in the remodeled space of the former Jack in the Box.

Nearly three years after Jack in the Box closed in the classic burger joint space at 430 Miller Ave., opened this week, touting its addictive burgers, eco-friendly mindset and a drive-thru window on the way.

Super Duper Burger, the fast-growing local burger chain from San Francisco restaurateur Adriano Paganini, opened quietly Monday but didn’t have to wait long for some local validation, as customers streamed into the space around lunchtime.

“We’re excited to finally be open,” Paganini said, noting that, as is typical in his business, he spent more time and money than initially anticipated in remodeling the old Jack in the Box space and creating the new restaurant. “The demand and the response has been strong.”

Super Duper Burger promises “fast food burgers (with) slow food values,” with burgers and chicken and vegetarian sandwiches priced between $4.50 and $6.50. It also includes fries, milkshakes, ice cream cones and sundaes.

Super Duper positions itself as the evolution of the fast food burger joint with sustainably farmed, vegetarian-fed cows, organic ingredients and compostable packaging.

The restaurant won’t reap the eco-rewards of that latter value, however, until City Hall and Mill Valley Refuse offer compost service for businesses, however. was rolled out in 2010. Paganini also noted that while all of Super Duper’s packaging is compostable, including corn-based cups, eat-in customers receive drinks in real glasses because “it’s still bad to use a cup and throw it away.”

Super Duper Burger in February. In its application, the restaurant promised to install solar panels to meet most of its energy requirements. Paganini said the panels are set to be installed atop canopies above the parking spaces in the lot in the coming weeks.

Paganini, the founder of the Pasta Pomodoro chain whose other restaurants include Beretta, Starbelly and Delarosa, said the planned drive-thru window is also on the way but not for a few months, as the Miller Ave. location is the first of his restaurants to offer a drive-thru and he wants to spur eat-in demand first.

The Miller Ave. location is the fourth Super Duper Burger in the Bay Area and the first outside San Francisco. The first opened in early 2010 on Market Street in the Castro district, with a second spot opening on Market near Union Square a year later. A Marina district location on Chestnut Street opened in October, and fifth spot is expected to open in the remodeled Metreon at Mission and Fourth streets in April 2012, Paganini said.

“Our burgers are highly addictive, something I experience all the time myself, and we want to warn people about that,” Paganini said.

The 411: Super Duper Burger, 430 Miller Ave. The menu is located here.

oldtimemv December 22, 2011 at 01:28 AM
Just so I'm clear on this.........Super Duper is ok, but a new Subway is not. Typical Mill Valley (and Marin).......hypocritical......
Jim Welte December 22, 2011 at 06:45 PM
Hey OldTime - that's a good point that the community needs to determine where, if at all, to drawn the line on "chain" businesses. But just to be clear, although there may be some opposition to Subway, the first public hearing on that project is Jan. 9, so nothing official yet.
CM December 22, 2011 at 08:59 PM
"...eco-friendly mindset and a drive-thru window on the way"? Really? For every two minutes a car is idling in a drive-thru, it uses about the same amount of fuel it takes to go about one mile. Idling gets ZERO miles per gallon. Idling for more than 10 seconds uses more fuel than restarting your engine. Wasted resources. More air pollution.
Robert Del Secco December 23, 2011 at 08:29 PM
OK. That's my take. The burger, which seemed like fresh ground beef free of any fillers, was cooked perfectly. It was the "Mini-Burger" and I asked for it with "Everything" (lettuce, tomato, onions, sauce) plus cheese. All ingredients present, although the overall burger was slightly "dry", the bun a little toothsome, and it seemed short of sauce. I added a little mayo and mustard which made it much better. I also ordered the Garlic Fries. I thought at first glance they looked a little short of the advertised garlic and cheese, but the flavors were totally there and I enjoyed them. The fountain soda was fine and I was glad to see the compostable cup. It took about 10 minutes to get my food and I was in a line, but it is their first week and that's how long I have to wait at "In-N-Out" or "Pearl's Phat Burger". The counter is one thing but it will be an issue when they open the drive-up window if they can't speed that time up. Price for a cheeseburger, garlic fries, and a soda was $10.58, about right for fresh non-industrial ingredients. Ambiance was brushed steel and wood, more windows than Jack had, and no adds on them (so far). It will be a lot nicer when the construction crew workers finishing the patio/entrance have departed and the drive-up is functional.

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something