Nearly three years after Jack in the Box closed in the classic burger joint space at 430 Miller Ave., opened this week, touting its addictive burgers, eco-friendly mindset and a drive-thru window on the way.
Super Duper Burger, the fast-growing local burger chain from San Francisco restaurateur Adriano Paganini, opened quietly Monday but didn’t have to wait long for some local validation, as customers streamed into the space around lunchtime.
“We’re excited to finally be open,” Paganini said, noting that, as is typical in his business, he spent more time and money than initially anticipated in remodeling the old Jack in the Box space and creating the new restaurant. “The demand and the response has been strong.”
Super Duper Burger promises “fast food burgers (with) slow food values,” with burgers and chicken and vegetarian sandwiches priced between $4.50 and $6.50. It also includes fries, milkshakes, ice cream cones and sundaes.
Super Duper positions itself as the evolution of the fast food burger joint with sustainably farmed, vegetarian-fed cows, organic ingredients and compostable packaging.
The restaurant won’t reap the eco-rewards of that latter value, however, until City Hall and Mill Valley Refuse offer compost service for businesses, however. was rolled out in 2010. Paganini also noted that while all of Super Duper’s packaging is compostable, including corn-based cups, eat-in customers receive drinks in real glasses because “it’s still bad to use a cup and throw it away.”
Super Duper Burger in February. In its application, the restaurant promised to install solar panels to meet most of its energy requirements. Paganini said the panels are set to be installed atop canopies above the parking spaces in the lot in the coming weeks.
Paganini, the founder of the Pasta Pomodoro chain whose other restaurants include Beretta, Starbelly and Delarosa, said the planned drive-thru window is also on the way but not for a few months, as the Miller Ave. location is the first of his restaurants to offer a drive-thru and he wants to spur eat-in demand first.
The Miller Ave. location is the fourth Super Duper Burger in the Bay Area and the first outside San Francisco. The first opened in early 2010 on Market Street in the Castro district, with a second spot opening on Market near Union Square a year later. A Marina district location on Chestnut Street opened in October, and fifth spot is expected to open in the remodeled Metreon at Mission and Fourth streets in April 2012, Paganini said.
“Our burgers are highly addictive, something I experience all the time myself, and we want to warn people about that,” Paganini said.
The 411: Super Duper Burger, 430 Miller Ave. The menu is located here.
