MVFF Opens First Mill Valley Box Office in Room Art Gallery

For the first time in 35 years, you can purchase tickets for the Mill Valley Film Festival in person from a box office downtown.

They’ve set up shop in the Room Art Gallery, and hope to make it a new tradition.

“We thought it was really important to have a box office in the heart of downtown, especially for the 35th anniversary,” said Director of Operations Jeromy Zajonc. The organization teamed up with Room Art Gallery owner Agne Correll, who said she “gladly opened her doors to them.”

The Mill Valley Film Festival also operates out of the Mill Valley Chamber of Commerce in Depot Square during the festival.

Although online sales have increased over the last decade, this year features more than 100 films, tons of events, and big-name stars like Dustin Hoffman, Ben Affleck, Billy Bob Thornton, John Hawkes and more.

“Naturally people are going to have questions,” Zajonc said.

Correll said people seem to appreciate being able to talk face-to-face with a representative when buying tickets, and having the box office there has brought more foot traffic from both Mill Valley and across Marin. The Room Art Gallery opened on 86 Throckmorton Ave. in December and features work by artists like Picasso, Dali and Matisse.

“It’s the perfect combination of another [form of] art in my gallery,” Correll said.

So far, Zajonc said they’ve sold about 25,000 tickets (including online sales) and expect about 45,000 attendees. And having a downtown box office at the Room Art Gallery may become a regular part of the festival.

“It’s definitely been helpful, and we definitely want to repeat it,” Zajonc said.

And Correll is on the same page.

“I can’t wait,” she said, “to talk to the Mill Valley Film Festival when this is all done.”

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