Mill Valley Native Returns to Launch Fashion Line Now Featured at Showroom

A new fashion designer with clothing featured at Showroom may sound familiar to you - J'Amy Tarr.

The Mill Valley native who has been living in Seattle for the past 10 years recently moved back to her hometown to launch her first clothing line.

"I'm just going for it," Tarr said. "This is my debut."

Her limited edition Holiday Collection, which is for sale exclusively at Showroom, features high end silk, leather and wool combinations, a couture designs, and unique prints and textures including screenprinting and appliqué. She specializes in day to evening looks with sopisticated luxury and an urban twist, but says her hometown roots keep her grounded. Tarr, along with two other designers, will be featured in a truck show at Showroom on Dec. 6.

Born and raised in Mill Valley, Tarr graduated from Tam High, went on to the University of California, Santa Barbara, received a masters degree from the The Academy of Art University in San Francisco, and has been living in Seattle with her husband and two kids for the past decade.

But much of her inspiration comes from Mill Valley. A silkscreened dress, for instance, depicts beautiful ducks taking flight and is mirrored after the ducks in the marsh along the bike path.

"Being in Seattle I felt removed from where I'm most inspired by, and where I'm manufactoring and sourcing everything," she said.

So in May, she and her husband, along with their two kids, sold their house in four days and were living in Mill Valley by June.

"It just really feels right to be back here," Tarr said.

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