The musical chairs on Miller Ave. continued last week as Frame-O-Rama, which has been serving up custom frames in Mill Valley for more than 25 years, moved down the block to 421 Miller, picking up some additional parking and visibility in the process.
The move, which was prompted by the end of Frame-O-Rama’s lease at 487 Miller with building owner Anders Sams, doesn’t change much about the shop’s inventory, according to store manager Francis Vercoutere.
While the new space is 200 square feet smaller, Vercoutere noted that it has more wall space and the parking lot is a major upgrade from the old space, particularly given the popularity of neighbor TamalPie Pizzeria. Frame-O-Rama moves into the space formerly occupied by the Taylor Kraft hair salon, which moved to an adjacent space in the back of the same building.
“We’re just looking to get a bit more traffic in here and we’re closer to the street now, so we’ll a bit more visible,” Vercoutere said.
Frame-O-Rama has been in Mill Valley for more than 25 years, the past nine of which were at 487 Miller. It was previously located on Sunnyside Ave., and closer to downtown on Miller prior to that. Frame-O-Rama, which also has locations in San Francisco, Burlingame and Berkeley, is owned by the same company that owns Cheap Pete’s, which specializes in ready-made frames and has a location in San Rafael.