Fresh

Fresh is a new documentary celebrating the rising movement of farmers, thinkers and business people who are reinventing our food system across America. Each has witnessed the current industrial model's consequences: food contamination, environmental pollution, depletion of natural resources and obesity. Forging healthier, sustainable alternatives, they offer a practical vision for our future. Among several onscreen figures, Fresh features urban farmer and activist Will Allen, sustainable farmer and entrepreneur Joel Salatin, The Omnivore's Dilemma author Michael Pollan and Kansas City supermarket owner David Ball, who stocks his stores with products from local suppliers. Seeking to prod us away from cynicism or resignation, Fresh is a call to action and optimism that all of us can be architects of a new food paradigm that is viable to consumers. Producer/Director: Ana Sofia Joanes. (US 2010) 72 min.