Sam Kraus, a 23-year-old Mill Valley native who started screen-printing shirts in his dorm room at UC Santa Cruz, has launched Chromaculture Apparel, a company that aims to create the perfect men's T-shirt.
Owner and creative director Kraus designs and manages the business full time in his commercial warehouse in Novato.
'The Essential T' is the modern man's necessity, versatile enough to wear on a dinner date or scaling Half Dome. Chromaculture is using Kickstarter, to fund their initial production run.
If successful, Chromaculture will be able to produce an American made T-shirt manufactured in San Francisco. This will be the flagship product of their men’s line, manufactured from 100 percent Supima cotton grown in California, with a heavier weight but an extremely soft feel.
The fit is for active men with long torsos, who are looking for quality they can trust without any shrink. The T-shirt is shrunk after it is sewn, which guarantees a consistent fit for the life of the garment.
Chromaculture began as a screen-printing company in 2007, and has since expanded into branding, garment design, and manufacturing. After a frustrating search for a high-quality, affordable T-shirt made in the America, they decided to make their own.
Chromaculture works closely with Bay Area artisans, craftspeople and businesses to develop, design and print branded apparel that stands out from the crowd. They strive to redefine promotional products as meaningful branding tools. Recent clients include; Mill Valley Beerworks, Tamalpais High School, Tam Bikes, EO Products, Amy’s Organics and Marin Rowing Association.